Drift off into a premium night's sleep, with luxury that doesn't cost the earth. The Smartdown pillow is our most luxurious yet sustainable product created. Crafted with fibres made from recycled plastic bottles that are uniquely spun and blown in such a way that they replicate the feel and warmth of natural down but without any animal products or derivatives . Encased in a 280 thread count responsibly sourced cotton cover and finished by hand in our Eco-Factory in Estonia. Comes in a protector outer, non-reusable bag made with recycled materials.